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Work experience

REPUBLIC

Feb 2022 — Dec 2022

  • Oversaw the production of Republic-authored content, including campaign emails, newsletters, user onboarding journeys, blog posts, website + app copy, case studies, SEO articles, thought leadership pieces, and push notifications

  • Wrote, edited, and formatted launch and milestone emails for issuers raising capital via Reg. CF, Reg. A+, and Reg. D - 506(b) and 506(c)

  • Wrote, formatted, and published the platform’s weekly newsletter, with distinct variations optimized for four different target audiences totaling ~900k readers

  • A/B tested subject line copy and format, body copy variations, image and gif options, time + day of email sends, and more

  • Ensured all copy complied with FINRA regulations as an officially designated reviewer

  • Secured the company’s first external newsletter placement targeting startup founders to drive issuer applications

Director of Content Marketing

ANGELS + ENTREPRENEURS

  • Helped plan, build, and launch the A+E Network as employee #2, and helped grow it into the largest online angel investing network in the world

  • Established a conversational + authoritative brand voice for all written communications, plus distinct voices for each of the platform’s five main thought leaders

  • Created content for notable experts including Daymond John (FUBU, Shark Tank), Neil Patel (NP Digital, Ubersuggest, Crazy Egg, Hello Bar), David Weisburd (10X Capital), Buck Jordan (Miso Robotics, Wavemaker Labs), and Abe Wagner (MMA + UFC fighter)

  • Wrote, edited, and published every email, blog post, and report for the first year post-launch; oversaw all content created + published after expanding the team

  • Helped plan and execute two national conferences with hundreds of attendees, including securing speakers + sponsors, selling tickets via email marketing campaigns, and acting as emcee

  • Scripted an eight-part angel investing video course; supervised the shoot + worked with media teams to create custom design elements + motion graphics

  • Hosted the monthly Virtual Boardroom Meeting, an online event for 90k+ paid subscribers

  • Acted as Senior Analyst in Daymond John’s America’s Comeback Summit promotion, a long form video sales letter that generated millions in revenue

Director of Content

Feb 2019 — Feb 2022

FREELANCE

2016 — 2022

  • Researched, wrote, and edited feature articles for publication in trade magazines, blogs for corporate websites, and white papers

  • Investigated editorial opportunities and media profiles for article placement

  • Helped maintain databases + editorial calendars

  • Assisted with correspondence, travel, and meeting reservations

  • Helped write, edit, and disseminate press releases

Public Relations Specialist

Education + training

Majors: Wildlife Conservation, Agriculture & Natural Resources
Minors: Entomology, Journalism

B.S., UNIVERSITY OF DELAWARE (2014)

MORNING BREW ACCELERATOR (2022)

Business Essentials Accelerator, Cohort 3

Click to download ⤵

(For the curious)

Wildlife + biology work

RHODE ISLAND BIRD ATLAS

Field technician

Fall seasons
2016 - 2018

WESTERN HEMISPHERE SHOREBIRD RESERVE NETWORK

Program assistant

Jun - Sept 2018

Mar - Jun 2018

MANOMET BANDING LAB

Banding intern

Shorebird conservation technician

U.S. FISH & WILDLIFE SERVICE

Mar - Aug 2017

ECOSTUDIES INSITUTE

Cape Sable Seaside Sparrow technician

Mar - Aug 2016

COLORADO STATE UNIVERSITY

Mar - Aug 2015

Barred Owl crew leader + Spotted Owl technician

DELAWARE WATERFOWL + UPLAND GAMEBIRD PROGRAM

Laboratory technician

Mar - Aug 2015

Stewardship technician, Northern Bobwhite reintroduction project

NEW JERSEY AUDUBON SOCIETY

Jun - Sept 2014

UNIVERSITY OF DELAWARE

2010 - 2014

DELAWARE AEROECOLOGY LAB

Microbiology lab aide

Radar data screener (volunteer)

Feb - April 2014

THE NATURE CONSERVANCY

Feb 2014

Stewardship intern

DEALMAKER

Jan 2023 — Present

Director of Content Marketing

  • Wrote, edited, and published all DealMaker content, including marketing emails, newsletters, user onboarding journeys, blog posts, website copy, SEO articles, thought leadership pieces, and case studies

  • Completely rebuilt all incoming lead qualification workflows, removing efficiencies and resulting in over 1,000 lead re-engagements

  • Managed all social media accounts, including writing + designing posts; grew followers on largest channel (LinkedIn) 150% in first 6 months

  • Created and managed all new collateral to support sales team, including one-pagers, sales decks, key selling narratives, white papers, and more