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Work experience
REPUBLIC
Feb 2022 — Dec 2022
Oversaw the production of Republic-authored content, including campaign emails, newsletters, user onboarding journeys, blog posts, website + app copy, case studies, SEO articles, thought leadership pieces, and push notifications
Wrote, edited, and formatted launch and milestone emails for issuers raising capital via Reg. CF, Reg. A+, and Reg. D - 506(b) and 506(c)
Wrote, formatted, and published the platform’s weekly newsletter, with distinct variations optimized for four different target audiences totaling ~900k readers
A/B tested subject line copy and format, body copy variations, image and gif options, time + day of email sends, and more
Ensured all copy complied with FINRA regulations as an officially designated reviewer
Secured the company’s first external newsletter placement targeting startup founders to drive issuer applications
Director of Content Marketing
ANGELS + ENTREPRENEURS
Helped plan, build, and launch the A+E Network as employee #2, and helped grow it into the largest online angel investing network in the world
Established a conversational + authoritative brand voice for all written communications, plus distinct voices for each of the platform’s five main thought leaders
Created content for notable experts including Daymond John (FUBU, Shark Tank), Neil Patel (NP Digital, Ubersuggest, Crazy Egg, Hello Bar), David Weisburd (10X Capital), Buck Jordan (Miso Robotics, Wavemaker Labs), and Abe Wagner (MMA + UFC fighter)
Wrote, edited, and published every email, blog post, and report for the first year post-launch; oversaw all content created + published after expanding the team
Helped plan and execute two national conferences with hundreds of attendees, including securing speakers + sponsors, selling tickets via email marketing campaigns, and acting as emcee
Scripted an eight-part angel investing video course; supervised the shoot + worked with media teams to create custom design elements + motion graphics
Hosted the monthly Virtual Boardroom Meeting, an online event for 90k+ paid subscribers
Acted as Senior Analyst in Daymond John’s America’s Comeback Summit promotion, a long form video sales letter that generated millions in revenue
Director of Content
Feb 2019 — Feb 2022
FREELANCE
2016 — 2022
Researched, wrote, and edited feature articles for publication in trade magazines, blogs for corporate websites, and white papers
Investigated editorial opportunities and media profiles for article placement
Helped maintain databases + editorial calendars
Assisted with correspondence, travel, and meeting reservations
Helped write, edit, and disseminate press releases
Public Relations Specialist
Education + training
Majors: Wildlife Conservation, Agriculture & Natural Resources
Minors: Entomology, Journalism
B.S., UNIVERSITY OF DELAWARE (2014)
MORNING BREW ACCELERATOR (2022)
Business Essentials Accelerator, Cohort 3
Click to download ⤵
(For the curious)
Wildlife + biology work
RHODE ISLAND BIRD ATLAS
Field technician
Fall seasons
2016 - 2018
WESTERN HEMISPHERE SHOREBIRD RESERVE NETWORK
Program assistant
Jun - Sept 2018
Mar - Jun 2018
MANOMET BANDING LAB
Banding intern
Shorebird conservation technician
U.S. FISH & WILDLIFE SERVICE
Mar - Aug 2017
ECOSTUDIES INSITUTE
Cape Sable Seaside Sparrow technician
Mar - Aug 2016
COLORADO STATE UNIVERSITY
Mar - Aug 2015
Barred Owl crew leader + Spotted Owl technician
DELAWARE WATERFOWL + UPLAND GAMEBIRD PROGRAM
Laboratory technician
Mar - Aug 2015
Stewardship technician, Northern Bobwhite reintroduction project
NEW JERSEY AUDUBON SOCIETY
Jun - Sept 2014
UNIVERSITY OF DELAWARE
2010 - 2014
DELAWARE AEROECOLOGY LAB
Microbiology lab aide
Radar data screener (volunteer)
Feb - April 2014
THE NATURE CONSERVANCY
Feb 2014
Stewardship intern
DEALMAKER
Jan 2023 — Present
Director of Content Marketing
Wrote, edited, and published all DealMaker content, including marketing emails, newsletters, user onboarding journeys, blog posts, website copy, SEO articles, thought leadership pieces, and case studies
Completely rebuilt all incoming lead qualification workflows, removing efficiencies and resulting in over 1,000 lead re-engagements
Managed all social media accounts, including writing + designing posts; grew followers on largest channel (LinkedIn) 150% in first 6 months
Created and managed all new collateral to support sales team, including one-pagers, sales decks, key selling narratives, white papers, and more